Facebook Marketing is great for small business owners who want to make it big. Do some online marketing for your business using social media marketing with Facebook. Generate excellent leads and sales for your business using Facebook features. Facebook advertising opens up a plethora of exciting opportunities for business owners.
Why Facebook Marketing?
Facebook has over 845 million active users as of February 2012 and the number is ever increasing – Source: ZDnet. With so many Facebook users, mobile users and online communities, business owners have a vast and diverse audience for customer segmentation. In addition, several Facebook apps make business / brand marketing a breeze. You need not be a techno junkie for using these apps.
Facebook Marketing – Tips
Create Facebook page
You do not need to have a Facebook profile for creating a business page. If you already have a Facebook profile, thumbs up! A Facebook page is like a mini website home page advertising your business or brand. Log in to your Facebook Profile and click here to create a Facebook page. This opens in a new window/tab. Or copy paste this url into the address bar of your web browser -
Facebook lets you create pages as per the nature of your business – a local business, company or organization or for marketing a brand/product. Fill in the details and get started. For small businesses without an independent website, a Facebook page functions as a website home page. For business owners with their own website, a Facebook page brings in more traffic besides being effective in showcasing USPs for their brand/products.
Add a relevant profile picture
Put up a colorful and lively picture of your brand or product, or your company/organization logo as the profile picture of your page. Put up an equally interesting cover photo (in case you are using Facebook Timeline) that depicts the nature of your business.
Build an audience
Facebook has a Build Audience feature that lets you easily invite email contacts and Facebook friends to view your page. You can even share this page on your friends’ walls.
For this log in to your Facebook Profile, click on Home in the upper right hand corner and click the page your just created in the pages section on the left sidebar. Your business page then gets popular with friends of your friends as well, increasing the target audience volume to a great extent.
Upload photos and videos of your latest products. Tag your friends and page fans. Tags work wonders. Facebook tags routes peoples’ attention to your products. Many products find good customers within minutes of being put up on your Facebook page.
Put up interesting updates on latest business developments and new launches on your page wall. Ask interactive opinion poll questions pertaining to your products, on your page wall. Page fans will answer these questions providing inexpensive yet effective market survey and research.
Like other pages
Join business groups similar to your business using Facebook search. Like similar pages of other organizations. Then actively participate in their discussions, comment and offer advice is necessary. People will want to visit your page and you can build some good online relationships.
Use Facebook social plugins for your business website
Put up Facebook social plugins like Facebook Connect and Like Box on your website. This lets visitors like your page and comment on posts put up on your website. Once they like your page or comment on your website, it becomes visible to their friends in status updates. This again increases chances of opportunities, leads and sales.
Facebook apps for marketing your business – Read this informative article on popular Facebook apps for marketing your brand or business at jeffbullas.com
You have to follow these steps patiently, one step at a time. Social media marketing using Facebook increases website traffic, client base and finally your sales figures go up.