Shades Beauty Salon – Arti Gupta

How to start a  beauty salon? Well, the answer is not so difficult once you read this inspiring story.

start a beauty salon - shades beauty salon, ghansoli

Meet Arti Gupta – a successful woman entrepreneur from Navi Mumbai, Maharashtra. Entering the beauty and fashion business in a place like Navi Mumbai is no small task. To start a beauty salon, one requires experience, research and tons of patience to handle clients. And to top it, comes the added responsibility of handling a family and bringing up kids.

Several homemakers have a flair for elegant dressing, hair styling and being up to date when it comes to make up, cosmetics, skin care, hair styling and hair color ideas. So much so that they have a knack of transforming any plain Jane into Aishwarya Rai or Jacqueline Fernandes. Arti is an inspiration for all women who wish to float their own venture in the beauty business.

Arti Gupta is a small town girl from Nagpur, Maharashtra. She says, ” I always had an inborn talent for fashion and beauty. I was often impressed by my elder sister who is a practising naturopath. I would give beauty tips to friends and acquaintances.”

After formal schooling, she procured a government recognized diploma in beauty and styling from Rimjhim Training Institute, Nagpur. She started off as a beauty and skin care expert with her beauty salon in Nagpur. Then Mumbai came calling. She got an interview call from Hindustan Lever for a position at Lakme, Sanpada. Though her parents were apprehensive at first, they gave their consent for shifting to Mumbai. She underwent training at Lakme and went on to work with them for over 4 years.

While at Lakme, she got married and had a kid. She took a 10 months break after her baby was born, then resumed work at Lakme. She adds, ” Those were the most stressful days of my life. I used to feel guilty for having to leave my baby at the daycare. ” However, her husband has always been supportive of her aspirations and dreams. He helped her set up her own beauty salon.

All this came up after a great deal of market survey. Arti surveyed almost all the beauty salons in the entire Ghansoli, Koparkhaine area. She found that most of them were the typical ‘Beauty Parlours’ of an era gone by with poorly trained staff and very basic beauty equipment. Besides, she wanted her workplace to be near her home. Finally, she came up with Shades Beauty Salon at sector 6, Ghansoli which is at a stone’s throw from her residence. This lets her manage her home, kid and business efficiently.

Keeping in touch with technology and new products is another aspect of running a successful salon business, she says. She attends training sessions and seminars on hair styling, hair coloring, facials, skin care etc. conducted by top companies in the beauty industry.

Arti says that it is important to network with owners of other beauty salons. It helps in conducting background checks for  new employees. Networking also gives her valuable information on product reviews, new technology and training sessions conducted by companies.

Shades is well equipped with the latest apparatus and a range of popular beauty products. Her staff  is well trained and polite. Apart from all this, her patience with clients, a charming personality and quality of service have ensured a steady flow of loyal customers.

So if you are a homemaker and have what it takes to be a beauty expert, it is an excellent idea to  start a  beauty salon.

Visit Shades Beauty Salon, Siddhivinayak CHS, Sector – 6, Ghansoli. Landmark – end of the bridge starting from Mookambika temple.

Let me know what you think!

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